:root {
  --navy: #0e1a2b;
  --navy-2: #16243a;
  --ivory: #f7f3e9;
  --ivory-2: #efeadb;
  --brass: #c9a26a;
  --brass-2: #a98553;
  --ink: #1a2436;
  --ink-soft: #3d4a60;
  --line: #d4cdb8;
  --radius: 8px;
  --serif: 'Iowan Old Style', 'Sangbleu Sunrise', 'Cormorant Garamond', Georgia, serif;
  --sans: -apple-system, BlinkMacSystemFont, 'Inter', 'Helvetica Neue', Arial, sans-serif;
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--ivory);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
a:hover { color: var(--brass-2); }

.container {
  max-width: 980px;
  margin: 0 auto;
  padding: 0 24px;
}

/* ----- NAV ----- */
.nav {
  padding: 28px 0 0;
}
.nav .container {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
}
.brand {
  font-family: var(--serif);
  font-size: 28px;
  letter-spacing: -0.01em;
  color: var(--navy);
}

/* ----- HERO ----- */
.hero {
  padding: 88px 0 64px;
  border-bottom: 1px solid var(--line);
}
.hero h1 {
  font-family: var(--serif);
  font-size: clamp(40px, 6vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.02em;
  color: var(--navy);
  margin: 0 0 24px;
}
.hero p {
  font-size: 19px;
  color: var(--ink-soft);
  max-width: 640px;
  margin: 0 0 36px;
}
.btn {
  display: inline-block;
  background: var(--navy);
  color: var(--ivory);
  font-family: var(--sans);
  font-weight: 500;
  font-size: 16px;
  padding: 14px 28px;
  border-radius: var(--radius);
  border: none;
  cursor: pointer;
  text-decoration: none;
  transition: background 0.12s ease;
}
.btn:hover {
  background: #1c2c46;
  color: var(--ivory);
}
.btn-brass {
  background: var(--brass);
  color: var(--navy);
}
.btn-brass:hover {
  background: var(--brass-2);
  color: var(--ivory);
}

/* ----- PAIN ----- */
.pain {
  padding: 64px 0;
  border-bottom: 1px solid var(--line);
}
.pain-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 32px;
}
@media (min-width: 720px) {
  .pain-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}
.pain-item {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}
.pain-item .mark {
  font-family: var(--serif);
  font-size: 28px;
  color: var(--brass);
  line-height: 1;
  flex-shrink: 0;
}
.pain-item p {
  margin: 0;
  font-size: 16px;
  color: var(--ink);
  line-height: 1.5;
}

/* ----- PERSONAS ----- */
.personas {
  padding: 80px 0;
  border-bottom: 1px solid var(--line);
}
.section-title {
  font-family: var(--serif);
  font-size: 36px;
  letter-spacing: -0.01em;
  color: var(--navy);
  margin: 0 0 8px;
}
.section-kicker {
  font-size: 16px;
  color: var(--ink-soft);
  margin: 0 0 48px;
}
.persona-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
}
@media (min-width: 720px) {
  .persona-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}
.persona-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  display: flex;
  flex-direction: column;
  transition: border-color 0.15s, box-shadow 0.15s;
}
.persona-card:hover {
  border-color: var(--brass);
  box-shadow: 0 4px 20px rgba(14,26,43,0.06);
}
.avatar {
  width: 72px;
  height: 72px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--serif);
  font-size: 32px;
  color: var(--ivory);
  margin-bottom: 20px;
}
.avatar.reginald { background: var(--navy); }
.avatar.hailey { background: var(--brass); color: var(--navy); }
.avatar.frank { background: var(--ink); }
.persona-card h3 {
  font-family: var(--serif);
  font-size: 26px;
  margin: 0 0 8px;
  color: var(--navy);
}
.persona-card .role {
  font-size: 14px;
  color: var(--ink-soft);
  margin: 0 0 18px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.persona-card .bio {
  font-size: 16px;
  color: var(--ink);
  line-height: 1.55;
  margin: 0 0 28px;
  flex: 1;
}
.persona-card .hire {
  width: 100%;
  text-align: center;
}

/* ----- HOW IT WORKS ----- */
.how {
  padding: 80px 0;
  border-bottom: 1px solid var(--line);
}
.how ol {
  list-style: none;
  counter-reset: how;
  padding: 0;
  margin: 32px 0 0;
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
}
@media (min-width: 720px) {
  .how ol { grid-template-columns: repeat(4, 1fr); }
}
.how li {
  counter-increment: how;
  position: relative;
  padding-top: 56px;
}
.how li::before {
  content: counter(how);
  position: absolute;
  top: 0; left: 0;
  font-family: var(--serif);
  font-size: 36px;
  color: var(--brass);
  line-height: 1;
}
.how li p {
  margin: 0;
  font-size: 16px;
  line-height: 1.55;
}

/* ----- PRICING ----- */
.pricing {
  padding: 80px 0;
  border-bottom: 1px solid var(--line);
  text-align: center;
}
.price-tag {
  font-family: var(--serif);
  font-size: 72px;
  color: var(--navy);
  letter-spacing: -0.02em;
  line-height: 1;
  margin: 16px 0 8px;
}
.price-tag span {
  font-size: 24px;
  color: var(--ink-soft);
}
.price-note {
  color: var(--ink-soft);
  font-size: 16px;
  margin: 0 0 36px;
}

/* ----- FIT ----- */
.fit {
  padding: 80px 0;
  border-bottom: 1px solid var(--line);
}
.fit p {
  font-size: 17px;
  color: var(--ink);
  max-width: 720px;
}
.fit .not-for {
  font-style: italic;
  color: var(--ink-soft);
  margin-top: 24px;
}

/* ----- FOOTER ----- */
.footer {
  padding: 48px 0 64px;
  font-size: 14px;
  color: var(--ink-soft);
}
.footer .container {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 16px;
}
.footer .pronunciation {
  font-size: 11px;
  opacity: 0.55;
  margin-top: 8px;
  letter-spacing: 0.05em;
}

/* ----- SUCCESS PAGE ----- */
.success-wrap {
  min-height: 80vh;
  display: flex;
  align-items: center;
  justify-content: center;
}
.success-card {
  max-width: 560px;
  text-align: center;
  padding: 48px 24px;
}
.success-card h1 {
  font-family: var(--serif);
  font-size: 48px;
  margin: 0 0 16px;
  color: var(--navy);
}
.success-card p {
  font-size: 18px;
  color: var(--ink-soft);
  line-height: 1.6;
}
.success-card .num {
  font-family: var(--serif);
  font-size: 22px;
  color: var(--navy);
  margin-top: 24px;
}